For companies that actively participate in B2B trade shows

Get more results from your trade show participation

Most exhibitors leave money on the table. A structured approach before, during and after the show changes that.

A trade show participation is about more than the days on the exhibition floor. What you do before, during and after the event ultimately determines what it delivers. In practice, structure is often lacking, which means valuable contacts are never followed up. Dynamic Expo Leads helps you take control of that.

Book a free Trade Show Lead Scan →

⏱ In 30 minutes, you will see exactly where your trade show participation is leaving opportunities on the table.

See how it works in 1 minute · from trade show visitor to booked appointment

The reality

Many trade show participations deliver less than they could.

A trade show participation can easily cost €10,000 – €100,000. The stand is ready, the team is there. But without clear pre-show marketing, a structured way to collect leads on the floor, and consistent follow-up afterwards, a great deal of potential is lost.

Research shows that 80% of trade show leads are never properly followed up. Not because those leads are low quality, but because there is no reliable system in place. Companies that invest seriously in a trade show cannot afford that.

With Dynamic Expo Leads, you will soon be among the 20% of companies that actually follow up their leads and convert them into real conversations.

80%

of all trade show leads is never properly followed up. Not due to a lack of effort, but due to a lack of a working system.

Source: CEIR (Center for Exhibition Industry Research), ceir.iaee.com

19/21scans resulted in interest for a follow-up appointment

8confirmed appointments from 30 scans

0manual follow-up required

The approach

From trade show visitor to booked appointment, without the hassle.

📅 Before the show

Attract the right visitors to your stand

Targeted communication around your trade show participation
Landing page in your corporate identity
Visitors can book an appointment online in advance
More relevant conversations on the day itself

🎯 During the show

Convert visitors into leads at your stand

Visitors scan a QR code and leave their details
Works even when you are in conversation
All leads go directly into your CRM
No business cards, no separate lists

📨 After the show

Keep the momentum going

Automated follow-up emails that prompt action
Leads book their own appointment in your calendar
Full overview via your personal dashboard
No lead ever falls through the cracks

Results

What exhibitors say about Dynamic Expo Leads

Agricultural sector · Omnivent

★★★★★

"At PotatoEurope, Dynamic Expo Leads helped us collect high-quality leads in a way that genuinely worked. 21 scans, of which 19 showed real interest in a follow-up conversation. We had never seen numbers like that before."

Stefan | Omnivent

Dental sector · DPC Dental

★★★★★

"Visitors scanned the QR code at our stand and left their details — even when I was busy talking to someone else. Follow-up ran automatically. I did not have to call a single person afterwards."

John | DPC Dental

e-Mobility sector · Cyclefix

★★★★★

"30 scans, 8 partner conversations booked in the calendar. Dynamic Expo Leads delivered both the strategy and the execution. That kind of return makes the investment an easy decision."

Erik | Cyclefix

What you get

Make your trade show marketing as professional as your stand.

You are not paying for a standalone tool, but for a properly configured system that you can use at every trade show. It is set up within two weeks of receiving your input and is then ready to use.

🎯

Free strategy sessionTogether we define your goals, your message and the desired next step.

🖥️

Professional funnel in your corporate identityLanding page and thank-you page, tailored to your target audience.

✉️

Automated email sequenceInvitations, confirmations and post-show follow-up.

📅

Online calendarLeads can easily book their own appointment.

📊

Your own CRM environmentAll leads, notes and responses in one clear dashboard.

🤝

Personal guidanceSupport throughout the full setup and go-live process.

Complete setup, one-time investment

A trade show participation can easily cost €10,000 or more. This system ensures you finally get a return on that investment.

€2,997

excl. VAT · one-time investment

Fully configured system
Ready within 2 weeks
Reusable across multiple trade shows
No more separate tools or spreadsheets

View the packages →

Monthly subscription: €297/month
Hosting, support & updates. Additional funnel available for €997.

20%

Will you soon be among the 20% that actually converts their trade show leads into clients?

Who we are

Meet the team behind Dynamic Expo Leads

We are Egon and Catelijne, two professionals with a passion for trade shows and a shared mission: helping exhibitors get more out of their participation. We combine strategy, creativity and technology into one complete package that works before, during and after the show.

Egon is the face behind Brands & Spaces and helps companies bring their brand to life — strategically and physically — on the exhibition floor. Catelijne is an online marketer with a focus on marketing strategy, copywriting and lead follow-up.

Our strength? We understand the complete picture: from visibility on the exhibition floor to structured follow-up afterwards. No isolated actions, no vague promises — just a clear plan that generates appointments and gives you genuine insight into what your trade show participation delivers.

What if you do nothing?

Every trade show participation without a system is a missed opportunity.

You invest again in a stand, travel costs and staff hours. Afterwards you have a list of names. A week later the momentum is gone — and 80% of those contacts will never hear from you again. In three months the next show is on the agenda and the previous one is already forgotten.

With Dynamic Expo Leads you break that cycle. The system is ready for every show. As you grow, the system grows with you.

Book a free Trade Show Lead Scan →

What you need

Without us

With us

Targeted pre-show invitations

✗

✓

Lead collection at the stand

Manual

Automatic

Post-show follow-up

✗

✓

Insight into results

✗

✓

Appointments in the calendar

✗

✓

Done-for-you setup

✗

✓

Frequently asked questions

Still have questions?

What is the difference from the scan app provided by the trade show organiser? +

A scan app registers leads, but after that you still have to do all the follow-up manually. The same applies to inviting customers beforehand and keeping track of leads during the show. Dynamic Expo Leads automates this entire process — before, during and after the show — so no lead is ever lost.

What do I need to provide? +

You provide your logo, corporate identity, copy and any additional information such as show dates and preferences. We will send you a clear overview of everything we need. After that, we take care of the rest. Would you like us to write the copy as well? You can add our "Boost your copy!" package for that.

How quickly does everything go live? +

Within two weeks of receiving your input. We provide a timeline, a test environment and room for feedback. Please account for this when planning your trade show participation. The earlier you start, the better your pre-show marketing can perform.

What does it cost exactly? +

The one-time investment for the complete setup is €2,997 (excl. VAT). After that, a monthly subscription of €297 (excl. VAT) covers hosting, support and updates. Want to update an existing funnel with new dates, stand number or copy for the next edition? We handle that for €397. A completely new funnel for a different show or campaign is €997.

Can I use the system for multiple trade shows? +

Yes. Your system remains active after every show. Want to update your existing funnel for a new edition? We handle that for €397. This includes updating copy, dates, stand number and one revision round. Building for a completely new show or campaign? That costs €997. In both cases your monthly subscription stays the same.

What exactly do I get for this investment? +

You receive a complete funnel in your corporate identity, including a strategy session, landing page and thank-you page, automated email sequence, CRM dashboard, online calendar and a post-show report.

Why do I pay separately for a new funnel if I already have a monthly subscription? +

The monthly fee covers the maintenance and support of your platform. A new funnel is a separate project with new pages, emails and automations. This keeps your subscription low. You only pay extra when we build something new for you.

We have participated in shows for years without a system. Is it too late? +

No, and you are not alone. Most companies that come to us have already participated in multiple shows without structured follow-up. That is precisely why we offer a free Trade Show Lead Scan: together we look at what you are missing and what your next show could deliver. Entirely without obligation.

I am still not sure... +

That is perfectly fine. Book a no-obligation call in our calendar and we will show you how it works. Click the button below to schedule your appointment and see our calendar feature in action straight away.