QR lead funnel · PotatoEurope
Client: Omnivent - experts in storage solutions for fruit and vegetables.
Approach: QR code funnel to collect leads via a prize draw at the stand.
Objective: collect new leads at the show.
Result: 21 scans, 19 prospects interested in a follow-up conversation.
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QR code funnel for the eMobility tradeshow
Client: Cyclefix - specialist in custom e-delivery bikes for businesses.
Approach: flyer with QR code at the eMobility trade show, leading to a funnel with intake form.
Objective: attract new distribution partners.
Result: 30 scans → 8 partner meetings booked in the calendar.
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Lead funnel
Client: Bio-natuurwinkel.nl – online shop specialising in natural cosmetics, health products and food.
Approach: monthly campaign focusing on a single product, featuring a free gift and a discount code. The option to make additional impulse purchases via a simple sales funnel.
Objective: to boost online sales alongside the physical shop.
Result: an ongoing campaign featuring various products via the newsletter, Facebook and Instagram.
E-learning funnel
Client: Brands & Spaces – design and construction of exhibition stands and brand environments.
Approach: a mini-course with a free giveaway, a paid follow-up offer and a Facebook campaign focused on knowledge sharing.
Objective: to teach participants how to transform their exhibition stand into a distinctive brand environment.
Result: ongoing course participation.
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Lead funnel
Client: DPC Dental – ergonomic products and coaching for dentists.
Approach: a free instructional video linked to an online calendar to help secure more appointments.
Objective: increased visibility and more introductory consultations.
Result: from 1 to 2–3 appointments per week.
Webinar funnel
Client: DPC Dental – ergonomic products and coaching for dentists.
Approach: free webinar, supported by adverts and emails to existing contacts. Offer following the event.
Objective: to sell paid coaching sessions via an online webinar.
Result: 2–3 sessions sold per month.
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High-end funnel
Client: DPC Dental – ergonomic products and coaching for dentists.
Approach: via the free webinar. In addition, existing contacts or leads that had come in via one of the other funnels were informed by email.
Objective: to boost sales of the high-end product. In this case, a comprehensive package comprising coaching and a set of essential ergonomic tools.
Result: ongoing campaign.
Website with a chat function, calendar and email automation
Client: Zo Lijn offers flexible marketing support to business owners.
Approach: a revamped website with a modern look, automated email workflows, an integrated calendar and a chat function for direct communication.
Objective: to inform visitors and schedule appointments via a clear and professional online environment.
Result: live and in use — www.zolijn.nl.
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