How we help you get more out of every trade show.

A successful trade show does not start on the show floor. That is why we use the Trade Show Marketing Framework: a proven approach that seamlessly connects preparation, conversations at the show and post-show follow-up.

What does that look like in practice? We work in four steps.

Schedule a free introductory call

Working together towards a successful trade show

Four steps

How we work together

01

Strategy

Based on our introductory call, we identify where the biggest opportunities lie for your business.

We map out your objectives, target audience, timeline and current approach, and translate them into a clear strategy for your trade show.
02

Setup

Next, we set up the Trade Show Marketing Framework.

Depending on your situation, we may develop landing pages, forms, automations, QR campaigns or dashboards. Everything is designed to ensure that the different elements of your trade show work together seamlessly.
03

Execution

Throughout the preparation, the show itself and the follow-up, we make sure everything comes together.

Visitors are engaged, conversations are supported and follow-up is structured to ensure valuable sales opportunities do not get lost.
04

Optimisation

After the show, we analyse the results.

We look at what worked well, where further opportunities remain and which insights we can apply to your next trade show. This makes the process increasingly focused and valuable over time.

Frequently asked questions

Good to know before we get started

Is the Trade Show Marketing Framework suitable for every exhibitor?

The Trade Show Marketing Framework is designed for B2B exhibitors who want to consistently achieve better results at trade shows. During the introductory call, we discuss your objectives, current approach and trade show schedule to determine whether our way of working is the right fit.

Do we need to completely change the way we currently work?

Usually not. In many cases, strong activities and processes are already in place. We identify where opportunities are being missed and make sure the different elements work together more effectively. The goal is to generate better results from what you are already doing.

How much does it cost to work together?

The investment for the complete Trade Show Marketing Framework is €4,997. During the introductory call, we discuss your objectives, trade show schedule and current situation, and explore how we can apply the Framework to your trade show.

When is the best time to get started?

The earlier we get involved, the more opportunities there are to work strategically towards results before the show. We therefore recommend getting in touch well ahead of the event, allowing enough time for strategy, setup and preparation.