Work with us

How we set up your trade show marketing.

Successful exhibiting takes more than a good stand and a strong sales team. Our Trade Show Marketing Framework connects visitor acquisition, conversations at the show, lead capture and follow-up into one commercial process.

You bring the knowledge of your market, customers and prospects. We handle much of the marketing preparation, setup and execution.

Book an introductory call

In four steps

How we work together

01 Strategy Turn your objectives, audience and planning into a clear strategy. Read more Read less

We start by identifying where the biggest opportunities lie for your upcoming trade show.

We look at your objectives, target audience, planning and current approach, then turn those insights into a clear strategy for the show.
02 Setup Connect the elements before, during and after the show. Read more Read less

Next, we put the Trade Show Marketing Framework in place.

Depending on what you need, this can include your trade show landing page and invitation campaign, meeting scheduling, lead capture and qualification, targeted follow-up and reporting. Everything is set up to work together before, during and after the show.
03 Execution Handle marketing preparation, execution and follow-up. Read more Read less

We handle much of the marketing execution in the run-up to the show. Relevant customers and prospects are engaged in advance, the right information is captured at the stand and targeted follow-up is ready to go afterwards.

This creates one connected commercial process before, during and after the show.
04 Optimisation Review results and apply the insights to your next trade show. Read more Read less

After the show, we review the results.

We identify what worked, where opportunities remain and what we can learn for your next trade show. Each show gives you better insight into how to improve the next one.

What we set up for you

01
Before the show

Attract visitors and organise meetings.
- Trade show landing page
- Personal invitations and email campaigns
- LinkedIn content
- Meeting scheduling and confirmations
02
During the show

Capture and qualify contacts.
- QR code or business card scan
- Lead capture and qualification
- Record product interests and agreed follow-up actions
03
After the show

Targeted follow-up with contacts.
- Automated follow-up emails
- Segmentation by interest and priority
- Sales overview and personal follow-up actions
04
Evaluation

Gain insight into the results.
- Reporting on contacts and meetings
- Insight into follow-up and commercial opportunities
- Evaluation and areas for improvement

One platform for your trade show marketing

Behind the Trade Show Marketing Framework is the Dynamic Expo Leads software platform. This is where all information and follow-up actions come together.

We take care of the setup and management. Your team can easily record conversation details and see which follow-up actions are needed.

Frequently asked questions

Good to know before we get started

Is the Trade Show Marketing Framework right for every exhibitor?

The Trade Show Marketing Framework is designed for B2B exhibitors that want a more structured approach to generating commercial value from their trade shows. During the introductory call, we look at your objectives, current approach and trade show schedule to see whether our way of working is a good fit.

Do we need to change everything we already do?

Usually not. You may already have effective activities and processes in place. We identify where opportunities are being missed and connect the different elements more effectively, so you get more from what you are already doing.

How much time will our team need to invest?

We need your input on your target audience, proposition, customers, planning and commercial objectives. From there, Dynamic Expo Leads handles much of the preparation, setup and execution, so your team does not have to build and organise every element themselves.

How much does the complete service cost?

The investment consists of three components:

One-time strategic and technical setup
Software platform and management
Support for subsequent trade shows

During an introductory call, we discuss your situation and provide a clear proposal outlining the work and the associated investment.

When should we get started?

The earlier we get involved, the more opportunity there is to reach relevant visitors before the show and prepare everything properly. We therefore recommend getting in touch well before the trade show date.