How much work will this create for our team?

Very little. Your main role is to introduce Dynamic Expo Leads to exhibitors through your existing communication channels. Once an exhibitor shows interest, Dynamic Expo Leads manages the contact, discovery, setup and guidance.

Can we begin with a single trade show?

Yes. The partnership can begin with a single trade show. Afterwards, the results can be reviewed before deciding whether and how to expand the partnership.

For trade show organisers

Help your exhibitors get
more out of their trade show participation.

Q: Does the partnership cost us anything?

No. There is no cost to your organisation. Exhibitors purchase the service directly from Dynamic Expo Leads and receive their invoice from Dynamic Expo Leads.

Many organisers already support exhibitors with invitation tools, social content, templates and other promotional resources. Putting that trade show marketing into practice, however, is still largely up to the exhibitor.

Dynamic Expo Leads provides additional support to connect their marketing before, during and after the show into one commercial process. We handle the contact, onboarding and execution, without adding extra work for your own team.

Book an introductory call

What this partnership offers your organisation

Additional support for exhibitors
Give exhibitors practical support with the execution of their trade show marketing.

Before, during and after the show
Visitor acquisition, lead capture and follow-up connected into one commercial process.

Minimal extra work for your team
We handle the contact, onboarding, support and execution.

Partner fee
Receive a partner fee for every exhibitor who becomes a client through your organisation.

Extending your exhibitor services.

Additional support for your exhibitors.

Exhibitors invest significant time and budget in their trade show participation. Yet connecting visitor acquisition, lead capture at the stand and follow-up effectively is not always easy.

Dynamic Expo Leads provides practical support before, during and after the show, without requiring your organisation to develop or deliver this service in-house.

This allows you to expand the support you offer exhibitors, while we take care of the service itself.

See how Dynamic Expo Leads supports exhibitors. Before · during · after the show

One partnership. Value for both sides.

What this means for you and your exhibitors.

For your exhibitors

Reach the right visitors

Target relevant customers and prospects before the show and encourage them to visit the stand or book a meeting in advance.

Capture better lead information

Record not only contact details during conversations, but also the commercial information sales needs for effective follow-up.

Follow up more effectively

Know which contacts deserve priority after the show and what the most appropriate next step is.

For your organisation

Additional support for exhibitors

Offer exhibitors practical support that connects their trade show marketing before, during and after the event.

Minimal extra work for your team

Dynamic Expo Leads handles the contact, onboarding and service delivery for interested exhibitors.

Partner fee

Receive a partner fee for every exhibitor who becomes a Dynamic Expo Leads client through your organisation.

Client example

What does this look like in practice?

For Omnivent, we connected the preparation, lead capture at the stand and follow-up into one commercial process.

The Trade Show Marketing Framework in practice

Omnivent PotatoEurope 2025

For Omnivent, we developed a trade show strategy that connected the commercial preparation, the days at the show and the follow-up afterwards.

From targeted visitor acquisition before the show to lead qualification at the stand and structured follow-up afterwards.

19 qualified leads who indicated that they planned to invest within two years

€2.4m potential pipeline value

“By qualifying visitors at the stand, we knew exactly who to follow up with first after the show. That made our follow-up much more targeted.”

Stephan | Omnivent

Easy to add to your exhibitor services

We keep the partnership simple.

You introduce Dynamic Expo Leads to your exhibitors

For example, through your exhibitor manual, email campaigns, exhibitor portal or other existing communications.

We take it from there

As soon as an exhibitor is interested, we handle the contact, onboarding, support and execution.

You receive a 10% partner fee

For every exhibitor who becomes a client through your organisation, you receive 10% of their first paid project.

Frequently asked questions

Good to know before we get started

The key practical questions about partnering with Dynamic Expo Leads.

How much work does this require from our team?

Very little. Your main role is to introduce Dynamic Expo Leads to exhibitors through your existing communication channels, such as an email campaign, your exhibitor portal or other communications around the show. Once an exhibitor is interested, we take over and handle the contact, onboarding, setup and support.

Does the partnership cost us anything?

No. There is no cost to your organisation for partnering with Dynamic Expo Leads. Exhibitors purchase the service directly from us and are invoiced by Dynamic Expo Leads.

Can we start with just one trade show?

Absolutely. We can start by working together on one trade show and then evaluate the partnership before deciding whether and how to expand it.

How does the partner fee work?

For every exhibitor who becomes a Dynamic Expo Leads client through your organisation, you receive a 10% partner fee on their first paid project.

The fee is the same for every partner. The practical arrangements for tracking referrals and paying the partner fee are set out in our partnership agreement.

More value for your exhibitors